The Challenge
How to make B2B fun?
Excel Food was doing alright, but “alright” doesn’t cut it in the competitive food industry. Their online and offline marketing felt flat, and they knew it. They needed something that would make their products jump off the shelf (and the screen) and smack their customers with inspiration. They wanted engaging content that could showcase their raw products in a way that screamed, “Use me, I’m delicious!” while also giving customers a taste of what’s possible with their final products. But like most companies, they didn’t have the time, expertise, or patience to make it happen themselves. That’s where I stepped in.
The Solution
Lifestyle photoshoot
I came in with a plan to shake things up. No generic stock photos, no half-assed efforts. We went all in with a killer photoshoot that showed Excel Food’s products in action. I focused on creating lifestyle photos and videos that were anything but boring. Raw ingredients were captured in all their glory, and the final dishes? Let’s just say they looked so good, you could almost taste them through the screen. The idea was simple: make the content so damn good that customers couldn’t help but get inspired—and get cooking.
The Result
Foodporn
The content we created didn’t just meet expectations; it smashed them. Excel Food’s online and offline marketing efforts got a serious upgrade. Engagement skyrocketed, with more customers clicking, watching, and buying
