Marketing Consultant · North East England

I either make you
money or save
you money.

Most businesses don’t have a marketing problem. They have a profit problem. I find what’s quietly costing you — broken funnels, dead email lists, operations running on spreadsheets and goodwill — and fix it.

💬 Message me on WhatsApp

30 minutes. I’ll tell you what I’d fix first. No pitch.

The problem

Revenue is up.
Profit isn’t following.
Something’s broken.

Most businesses I work with aren’t short of ideas or effort. Something is quietly working against them — ads spending money but not scaling, an email list doing nothing, staff doing by hand what should happen automatically, a customer journey that leaks revenue at every step.

The fix is rarely one thing. It’s usually a combination talking to each other badly. The ad sends people to a slow website. The website has no email capture. The email has no automation. The automation has never been set up.

That’s what I find. And that’s what I fix. Not just the marketing bit. All of it.

What I do

The whole picture.
Not just one channel.

Every specialist fixes their bit. I look at what happens after the click — the email, the funnel, the systems, the operations — and make sure it all works together.

Paid Ads

Meta, Google, TikTok. Not just running ads — making sure what they send traffic to actually converts. The ad is just the start.

Email Marketing

Klaviyo flows, automations, campaigns. Your email list is probably your most underused asset. If it’s not making money, it should be.

Doing everything by hand is costing you

Every task done manually is time and money lost. Automations and systems that free the business up to actually grow.

Strategy & Diagnosis

Full business diagnostic. Find the constraint. Build the plan. Not a deck that sits in a folder — a plan we actually execute.

Brand Building

From zero to market-ready. Positioning, website, content, first customers. Done it multiple times from scratch.

Retention & Growth

Getting new customers is expensive. Keeping them isn’t. Most businesses ignore this completely. It’s usually where the profit hides.

Results

What this looks
like in practice.

Luxury Scent

No brand, no audience, no email list. Built the whole thing — website, positioning, email flows, TikTok ads, full channel strategy.

→ Took the brand from zero to £1M revenue in 12 months.

DLSB Fashion

Introduced Pinterest from scratch, took over Meta strategy, built detailed reporting across paid ads, email and SMS channels.

→ Pinterest ROAS hit 14.5×. Consistent Meta gains month on month.

Fit & Form

New brand. Zero presence. Built website, content, positioning and lead generation from nothing.

→ First paying clients secured. Brand built from scratch.

Hospitality Client

Messy operations, unclear pricing, inconsistent brand. Cleaned up operations, repositioned pricing, sharpened messaging.

→ Justified higher prices. Stronger margins. Loyal customers.

Who it’s for

Right fit.
Wrong fit.

Right fit

E-commerce or service business with real revenue
Making money but not making enough profit
You know something’s broken but can’t pin down what
You want someone who takes ownership, not just tasks
You’re ready to invest properly — not dip a toe in
You value revenue impact over follower counts

Wrong fit

Brand new business with no budget to invest
You want “just a few posts a week”
You see marketing as a nice-to-have
You want to “try it for a month and see”
You think £500/month covers everything
You don’t trust marketing and never will

About

I run Crunchy Ads from Chester-le-Street in the North East of England.

I’ve been doing this since 2020. Before that I worked in-house — running marketing teams, managing budgets, being responsible for the actual numbers. Not just the activity. The revenue.

I don’t specialise in one channel. I look at the whole business — ads, email, brand, systems, operations — and find where the money is being lost or the time is being wasted. The job is always the same: find the constraint and remove it.

I work on retainer with a small number of clients. Not one-off projects. Not “let’s try a month.” I work with businesses that want someone properly in it with them — not passing through.

Most of my clients stay 2–3 years. That’s the only number I actually care about.

How it works

Simple.

30-minute call

Tell me about your business. I’ll already start spotting what’s wrong. Honest conversation. No pitch.

I find what’s broken

Could be the ads, the emails, the funnel, the operations — usually it’s a combination of all of them not talking to each other properly.

We fix it

Monthly retainer. I’m in your business, not passing through it. Strategy and execution — I don’t just tell you what to do.

Revenue moves

That’s the point. Not more followers. Not prettier content. Money in your bank account.

Common questions

Before you message.

What does it cost?

Retainers start from £1,000/month. No one-off projects. If you want someone properly invested in your growth, let’s talk.

Will this work for my type of business?

I work with ecommerce brands, hospitality, beauty and wellness — typically between £500k and £5M revenue. If something feels broken, it probably is.

I’ve been burned by agencies before. Why is this different?

You work with me directly. Not a junior. Not an account manager. Me — the person who built a perfume brand to £1M and hit 14.5× ROAS for a fashion brand.

I either make youmoney or saveyou money.

Revenue is up.Profit isn’t following.Something’s broken.

The whole picture.Not just one channel.