The 7-11-4 Rule: What It Means for Your Business Marketing
By Piotr Maryanski | March 2026 | 5 min read Google’s research into the modern buyer journey produced a number that should change how every small business thinks about marketing: before making a significant purchasing decision, the average buyer needs 7 hours of content interaction, across 11 touchpoints, in 4 separate locations. Seven hours. Eleven […]
How to Turn One Time Buyers into Repeat Customers
By Piotr Maryanski | March 2026 | 6 min read The maths on customer retention is better than most businesses appreciate. Acquiring a new customer costs 5–7 times more than selling to an existing one. Existing customers have a 60–70% probability of purchasing again; new prospects have a 5–20% probability. And a 5% increase in […]
What Bad Ad Creative Is Actually Costing Your Business
By Piotr Maryanski | March 2026 | 5 min read When a paid ad campaign underperforms, the first thing most people look at is the targeting. Change the audience, expand the demographics, try different interest categories. In my experience, that’s almost never the problem. The problem is usually the creative. And fixing it makes more […]
What Does a Marketing Consultant Actually Do?
By Piotr Maryanski | March 2026 | 6 min read “Marketing consultant” is one of those job titles that sounds impressive and means almost nothing without more context. I’ve seen it applied to people who post on Instagram three times a week, people who run £500k in paid ad spend, people who rewrite positioning documents, […]
What Actually Drives Footfall for Local Businesses in 2026
By Piotr Maryanski | March 2026 | 7 min read Most local businesses trying to increase footfall are doing the same things: posting on social media, occasionally running an offer, and hoping someone nearby happens to walk past. Some invest in leaflets. Almost none of them are doing the things that actually move the needle. […]
Why Your Marketing Isn’t Working (And It’s Probably Not the Ads)
By Piotr Maryanski | March 2026 | 7 min read Every business owner I’ve ever worked with has said some version of this at some point: “We’re doing everything right and nothing’s working.” Sometimes it’s said with frustration. Sometimes with resignation. Occasionally with a hint of accusation, usually directed at whoever’s running the ads. Here’s […]
Casa Rosa
Client Background Casa Rosa is an award winning takeaway based in Birtley, known for its quality food and multiple Just Eat “Best Takeaway” awards. To maintain its reputation and visibility, the brand needed high quality, authentic content to use across its marketing channels. The Challenge While Casa Rosa had strong word-of-mouth and loyal customers, they […]
Rustic Revive
Client Background Rustic Revive is a North East based small business creating handmade, rustic style furniture. With a strong craft product but limited digital presence, the owner, Jonathan, needed help getting online and attracting more customers. The Challenge Jonathan faced several barriers: Very limited budget for marketing activity No online infrastructure (website, tracking, catalog setup) […]
Miss Elephant
Client Background Miss Elephant is a local café and crepe shop in Chester-le-Street. Their menu includes sweet and savoury pancakes, waffles, sandwiches, Polish dumplings, bacon rolls, and coffee. The brand serves both families and casual coffee-goers but needed to stand out in a competitive high street. The Challenge Miss Elephant’s biggest issue was low awareness […]