Client Background
Miss Elephant is a local café and crepe shop in Chester-le-Street. Their menu includes sweet and savoury pancakes, waffles, sandwiches, Polish dumplings, bacon rolls, and coffee. The brand serves both families and casual coffee-goers but needed to stand out in a competitive high street.
The Challenge
Miss Elephant’s biggest issue was low awareness and underperforming menu items. Although locals enjoyed the food, many didn’t know about unique offerings like Polish dumplings and paninis. Their social media presence was inconsistent, photography didn’t reflect the vibe of the café, and Google visibility was low.
Strategise
We started with a simple roadmap:
Refresh brand visuals with photography that felt authentic and appetising.
Shift content style to raw, handheld reels, making it feel human and relatable, not overproduced.
Promote hidden gems (dumplings, paninis, hot breakfast deals) to drive trial.
Support with ads on Facebook, Instagram, and Google to build reach and local traffic.
Create
Captured new menu photos and lifestyle shots for use across socials and the upcoming website.
Produced fun, conversational reels that mixed humour with promotion (e.g. staff reels, handheld food reactions).
Built content around family friendly moments (parents + kids), making Miss Elephant a destination rather than just a café.
Activate
Launched a steady content calendar on Facebook and Instagram.
Rolled out Google Ads campaigns targeting “restaurants near me” and “breakfast near me,” keeping budget lean but effective.
Mixed awareness content (funny reels to boost reach) with conversion content (deals, menu highlights).
Scale (early signs)
In month one, we already refined the process:
Reels proved most effective, driving 36.7K views on Instagram (+226%) and 64.2K on Facebook (+70%).
Organic content started to outperform ads in reach, showing the style was resonating.
Google Ads delivered 991 clicks in 7 days at just £0.64 CPC, with 308 direct actions like map opens and calls.
Results & Impact
One month in, Miss Elephant’s digital presence transformed:
+226% growth in Instagram views
+70% growth in Facebook views
+320% increase in Instagram followers
+174% increase in profile visits
308 local actions (map opens, directions, calls) from Google Ads in one week
Menu visibility improved