Creative capacity
Keep the adverts supplied with fresh angles
One focused shoot becomes different hooks, questions and treatment messages rather than six superficial edits of the same advert.
For established aesthetic and skin clinics
More treatment enquiries, without making your team create ads every week!
One commercially sensible treatment, a focused monthly shoot and Meta campaigns kept supplied with genuinely different creative.
Best for clinics with
a proven treatment
available capacity
fast lead follow-up
Built into the engagement
Monthly clinic filming included
5 sitesPaid work inside the marketing, booking and CRM systems of a UK aesthetics group
+19%Average increase in clickers per campaign during one clinic email programme
311Booking or consultation interactions tracked from clinic email activity, not confirmed appointments
The pressure on a small clinic team
Treat clients, answer enquiries and run the clinic, without also becoming an ad studio
Keeping an ad account switched on is easy. Producing enough useful creative and learning which leads become patients is the difficult part.
Better enquiries
Promote the treatment the clinic can actually grow
Choose the focus using price, margin, capacity, seasonality and patient suitability before increasing spend.
Lead feedback
Learn what happens after the form is submitted
Track contacted, booked, attended, treated and lost leads so campaign decisions are not based on cost per form alone.
Clinic Ads, Content Included
A 90-day Meta test with the creative burden removed
The clinic continues treating patients and handling enquiries. The commercial focus, filming, adverts and campaign management are handled as one engagement.
Founding clinic engagement
£1,500
per month for 90 days
minimum £1,200 monthly Meta spend, paid directly to Meta
Included
- Commercial workshop for one treatment, price and booking journey
- Tracking check for Meta, the booking route and lead outcomes
- One on-site filming session of up to two hours each month
- Three distinct creative concepts and up to six finished vertical ads each month
- Ad copy, campaign build and Meta management
- Up to two live campaigns and three ad sets
- Simple lead-quality tracker, weekly review and monthly call
Quoted separately, if needed
- Media spend and software fees
- Additional locations or simultaneous Google management
- Daily organic social media and email marketing
- Landing-page development or CRM migration
- Models, influencers and third-party production costs
- Unlimited revisions, raw footage or medical and legal sign-off
Check whether your clinic qualifies
Founding scope: one clinic, one location, one primary treatment and one Meta ad account within practical travelling distance of DH2 3HU.
How the clinic test works
From one treatment to better campaign decisions
The goal is a commercially viable flow of enquiries the clinic can contact, book, treat and measure, not the cheapest possible form lead.
Treatment
Choose one treatment with the economics and capacity to support growth.
Shoot
Capture practitioner, clinic and treatment content in one focused session.
Concepts
Build three hypotheses around patient questions, objections and motives.
Campaign
Launch, review and rotate the creative where the evidence supports it.
Feedback
Use contacted, booked, attended and treated outcomes for the next decision.
Relevant clinic experience
Category knowledge, without pretending email clicks were bookings
The evidence demonstrates hands-on aesthetics, booking, CRM, email and lifecycle experience. It does not claim a proven clinic Meta booking result that has not yet been measured.
Multi-location aesthetics
Paid work inside a five-location UK clinic group
Experience included campaign execution, patient journeys, Phorest-related data, audience hygiene, attribution gaps and customer communication.
This supports category understanding and lifecycle execution. It is not presented as a five-location clinic Meta ads case study.
16 campaignsDelivered during one month of clinic email activity
+19%Average increase in clickers per campaign
634 interactionsCommercially relevant destination interactions recorded
311Booking or consultation interactions, not confirmed appointments or revenue
Commercial fit
The clinic needs capacity as well as demand
Advertising can amplify a proven treatment. It cannot create appointment capacity, answer the leads or replace clinical and legal approval.
Probably ready
- An established clinic with a proven treatment
- Healthy treatment margin and spare capacity
- A named person responds to leads promptly
- Practitioner and patient or model consent for filming
- At least £1,200 monthly Meta budget for 90 days
Probably not yet
- The clinic or treatment is still unproven
- No one owns new enquiries
- There is no capacity to treat additional patients
- The campaign is expected to guarantee bookings
- The team cannot provide access, approvals or filming support
Before you commit
Clear scope, responsible clinic advertising
Which treatments can be advertised?
The treatment must be lawful to advertise and clinically appropriate for public promotion. Prescription-only medicines, including Botox, cannot be advertised to the public. The clinic remains responsible for clinical and legal approval.
What happens during filming?
One focused session of up to two hours is included each month. The clinic supplies a practitioner and appropriately consenting patients or models. The plan is agreed in advance so the session produces distinct advertising concepts rather than random social clips.
How quickly must leads be contacted?
A named clinic team member should own new enquiries and record the outcome. Slow or inconsistent follow-up makes the campaign harder to assess and wastes demand the clinic has already paid to generate.
Are bookings or ROAS guaranteed?
No. Results also depend on the treatment, price, sales process, availability and patient suitability. The planning, filming, campaign build, management and reporting process are guaranteed. Once access, the approved brief and filming are complete, the first campaign will be ready within 14 working days or no further management instalment is due until it is ready.
What if the clinic is not ready for 90 days?
A focused £500 Clinic Ad Creative Test may be offered after qualification. It clarifies the treatment economics and creates a small set of usable concepts without becoming a cheap version of the retainer.
A useful first step
Request a three-point clinic ad review
Get one treatment-offer observation, one advertising-creative observation and one lead-journey observation based on the clinic you already have.
- Manual, not an automated score
- Prepared for commercially suitable clinics
- No obligation to buy the 90-day test