Client Background
Casa Rosa is an award winning takeaway based in Birtley, known for its quality food and multiple Just Eat “Best Takeaway” awards. To maintain its reputation and visibility, the brand needed high quality, authentic content to use across its marketing channels.
The Challenge
While Casa Rosa had strong word-of-mouth and loyal customers, they struggled with:
Limited visual assets for marketing (outdated photos, no reels)
Inconsistent content flow, making social media harder to manage
Need for multipurpose assets (usable across website, menus, social, and promotions)
Strategise
The approach was simple but effective:
Schedule regular content sessions to capture fresh visuals
Create a bank of photos and reels that could be used flexibly across platforms
Keep Casa Rosa’s brand identity consistent by aligning content style with their reputation for quality
Create
Photography sessions of dishes, staff, and in-store atmosphere
Reels and short-form video content highlighting food prep and customer favourites
Lifestyle-style visuals to humanise the brand, not just showcase food
Provided content packs that Casa Rosa could use on demand for their own marketing
Activate
Casa Rosa used the content to update their website visuals
Rolled content out across social media posts and ads
Reels provided higher engagement than static posts, boosting visibility organically
Scale (Ongoing)
Built a habit of regular sessions → every shoot fuels weeks of marketing
Ensured Casa Rosa always has ready-to-go content, reducing stress around promotions
Flexible approach: some shoots bigger, some smaller, but always consistent support
Results & Impact
Casa Rosa now has a library of professional, authentic content
Social media engagement improved with video-first content
Website and marketing materials now look consistent and high-quality
Client relationship strengthened through regular meetings and ongoing trust