Running an online store is tough, especially when you’ve got a hot product and your ads are pulling in sales. But what happens when you run out of stock? Your ad performance can drop like a stone when you switch it back on. Here’s how to tackle this issue and keep your ads rolling smoothly.
Why Your Ads Suffer After a Stock Out
When you pause your ads due to stock shortages, the algorithm behind your ads has to restart its optimization process when you reactivate them. This means your ads might not perform as well initially because they’ve lost their previous optimization data.
The Solution: Implement Preorders
Here’s a straightforward fix to avoid disrupting your ad performance: Implement Preorders.
How Preorders Benefit Your Online Store
- Maintain Sales Momentum: Allow customers to order products before they’re back in stock, keeping your ads running without interruption.
- Gauge Demand: Get a clear picture of how many customers want your product, so you can manage your inventory better.
- Boost Cash Flow: Preorders help you forecast demand and avoid overstocking or understocking, keeping your cash flow healthy.
Using Globo for Preorders on Shopify
For Shopify users, Globo Preorder App is the best tool to manage preorders effortlessly. It’s designed to integrate smoothly with your Shopify store, allowing you to:
- Keep Your Ads Active: Continue driving sales through ads without the need to pause them for stock issues.
- Predict Inventory Needs: Analyze preorder data to make informed decisions about restocking.
- Improve Efficiency: Streamline your inventory management process with minimal fuss.
- Create Scarcity: Your customers will decide quicker whether to buy or not, if they’re under slight pressure
Need More Help with Your Online Store?
If you’re facing issues with your online store or need tailored advice, I’m here to help. I offer free consultations to discuss how you can optimize your store and overcome challenges. Book a call with me today and let’s get your online store back on track.
